Privacy Policy



The Fleet Auction Group are committed to protecting and respecting your privacy. We understand that your information is important and in the wrong hands, it poses a risk to your rights and freedoms. In order to help you protect your information this notice will explain what information we collect, why we collect it, what we do with it, how long we keep it for, who can access it and what your rights are.

What we do with your data

Handling enquiries – When you make an enquiry you will be asked for your consent for us to hold the following information in order to handle the enquiry;

  • Name
  • Company
  • Contact details (email, phone number)

The information you provide will be passed to an appropriate member of staff, so that they can contact you with an answer.  Once handled, we will generally retain our information for a period of 7 years to handle any follow-up questions.

Free valuation service – In order to provide you with a free valuation we will require the following information;

  • Name
  • Telephone number
  • Email address
  • Vehicle details (registration number, make, model, mileage, condition etc.)

This information will be entered into our valuation software and will be reviewed by an auctioneer in order to provide you with the requested valuation. Your data will be stored for a period of 6 months.

Registering for a trade account – In order to open a trade account we require the following information;

  • Name
  • Names of directors/partners
  • Company
  • Valid VAT Number
  • Contact details
  • Phone numbers
  • Email address
  • Address
  • Company Number
  • Signature

This information will be stored in our auction system and will be referred to when you purchase or sell a vehicle through us. Where you indicated you would like to be contacted, you will be added to the appropriate marketing list and sent a catalogue for the types auctions you have requested. Your data will be removed from our system once your account has been closed after a period of 3 years, with the exception of financial transactions, which by law we must hold for a period of 7 years.

Live bidding services – When using our live bidding system we must collect the following information in order to provide the service;

  • Username
  • Email Address
  • IP address
  • Any messages sent to the auctioneer
  • Browser information

These details will be stored in the Livebid system when your Livebid account is created and when you login into and use the service. Your data will be removed from our system once your account has been close after a period of 5 years

The efficient and secure running of the website – In order for our site to work correctly we need to use some cookies (more information about this can be found in the cookies section). These cookies are anonymous and are only used for the security of the website. They will expire a year after your last visit.

How will it affect you

Providing us with inaccurate or incomplete information could in result in any of the following:

  • Your enquiry not being answered
  • Your vehicle valuation being incorrect
  • Your trade account application being refused

Who can see it

In order to provide our website, Livebid and MyFLAG service, we use hosting provided by Microsoft Azure.  Development and support of these is handled by Kingfisher-systems and as such, data you enter into these services may be visible to these companies. Both these parties are contractually bound to only use your data as we instruct.

We will never sell or share your data with another organisation unless you have consented, or there is a legal obligation for us to do so.

How we protect it

All data you provide is kept secure and any staff or contractors that handle this data have a commitment and the necessary training to keep it private and secure. We have a number of policies and procedures in place to ensure that data is handled correctly, kept secure, and have implemented the necessary technical and organisational controls to support these.

What are your rights

You can;

  • Request a copy of the data we hold on you. If you wish to do this then email your request to
  • Request that we correct or update the data that we hold on you. If you wish to do this then email your request to
  • Request that we delete the information we hold on you. If you wish to do this then email your request to
  • Request that we keep your data but do not use it. If you wish to do this then email your request to
  • Request that we send a copy of your data to another organization. If you wish to do this then email your request to
  • Object to how we are using data. If you wish to do this then email your request to
  • Raise a compliant with the Information Commissioner’s Office about us. If you wish to do this then visit the ICO website and follow their instructions.
  • Take the Information Commissioner’s Office or us to court. If you wish to do this then use the contact information at the end of this notice to contact us.
  • Withdraw consent to process your data at any time. If you wish to do this then contact us, or click the unsubscribe link in the marketing emails you are sent from us.

Additionally, we must inform you of the following:

  • If we suffer a data breach and your data is affected in a way that it poses a risk to your rights and freedoms.
  • If we carry out your request to correct/update, erase or not use your data

Contact information

Contact Details for the controller of your data:

The Fleet Auction Group Limited

Wymeswold Business Quarter

Wymeswold Lane

Loughborough, Leicestershire

LE12 5BS

By phone: 01530 833535

By email:



Our website, (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

What are cookies

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

Your Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies and asked to consent to our use of cookies.

Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

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On our website we have included buttons for Facebook, and Twitter to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, and Twitter. These buttons work using pieces of code coming from Facebook, and Twitter themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you. Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, and Twitter are located in the United States.


Our Cookies





How long it is stored


Used for website security settings


1 year


Used for the operation of Livebid


Until you log out or leave the site


Used to determine that you have logged in


Until you log out or 20 mins after leave the site


Used for the operation of Livebid


Until you log out or 20 mins after leave the site


Used for compiliance


1 year




Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser. Or you can indicate your preferences on the following page:


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